Modern Rebel

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About Us

Modern Rebel® Marketplace is the first-ever platform designed to help engaged couples easily find + book an experienced day-of wedding coordinator that fits their vision and vibe. Started by Amy Shack Egan as the sister company to her full-service wedding planning company, Modern Rebel®, the Marketplace aims to spread the Modern Rebel® ethos of partnership over perfection to nearly-weds in search of coordination across the United States.

Head shot of a white woman with short brown hair wearing a denim button up shirt smiles at the camera

Our Founder

Meet Amy - the rebel rouser behind it all, a Shania Twain super fan constantly following up ‘why’ with ‘why not’.

Amy founded her first company Modern Rebel®, a full service wedding planning company, in 2015 on the basic principle that weddings should focus on the real star of the show: the relationship. Through her one-of-a-kind relationship-centered approach to wedding planning, couples find the fun in the process and consistently say, it was an investment, not just in the event, but their relationship, too.

The marketplace is an extension of this ethos, finally giving all couples access to trusted, quality coordinators who share their vision, values, + vibe so they actually get to be a guest at their own wedding.

In addition to planning Love Parties, Amy is a passionate advocate for shaking up the wedding industry and sharing her story as a female entrepreneur, gender studies major turned CEO, and NYC mom. Whether she’s speaking at events or sharing her insights in the New York Times, Amy is down to challenge conventional nuptial norms and champion a fresh approach to the wedding industry and relationships as a whole.

Values + Community Agreement

Modern Rebel® Marketplace is deeply rooted in our core values:

  • Inclusion
  • Equity
  • Growth
  • Connection
  • Kindness

We use these core values to help guide everything we do, and we ask you to join us in upholding and embodying these values during your coordination services with your day-of wedding coordinator. Weddings are about partnership after all, and that includes the one you have with your wedding vendors.

We are proud to work with people of all cultures, faiths, genders, sexualities, abilities, and identities.